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All You Need to Know About Aligning Sales & Marketing Companies with strong sales and marketing alignment grew their annual revenue by 20%..	2012 Trends in Loyalty Marketing Discover six trends recommended by TIBCO Loyalty Lab for leveraging the latest in loyalty marketing..	Brandjacking in Hospitality: What You Need to Know If you've ever booked a hotel online, you've probably seen them: search ads, triggered by..
An Introduction to Closed-Loop Marketing Effective marketers should be able to tie every single lead, customer and dollar back to the..	Top 10 Online Brand Protection Strategies for 2012 Now is the time to get proactive on developing a solid online brand protection strategy..	How to Unlock the ROI of Your Marketing with Analytics You know the value of tracking your marketing initiatives. Once you have access to..
Beating Back Counterfeiters Online: Seven Best Practices Find out how to choke off online counterfeit sales by addressing both the..	Paid Search Scams: How to Fight Back and Increase Your Search Traffic Did you know scammers steal nearly 600 million paid search user clicks..	Pay Per Click Scams: How Marketers Can Fight Back and Win Learn how fighting pay per click scams reclaims lost web traffic and revenue...